I simplified the Am Tech logo, as the original looked like something from the 90's. However, it was only re-designed 3 years ago!!

My idea was to reduce it down and take away all the crap that made it unnecessarily busy before.

Carrying on the Am Tech brief, i designed a front cover for the brochure. It's a take on the simplified Am Tech logo and each letter started off as the same trapezium shape that is the basis of my simplified logo

Grass, grass, i hate grass

I have been working on a brief for a company called Amenity Technology as part of a live project at uni. Basically, the company produces and distributes grass care products for sports pitches and golf courses. They want an updated version of their current (very bland) product catalogue.

I wanted to highlight the fact that the products produced by the company have all these crazy chemical reactions that create them. So i looked at producing a brochure with an atomic structure theme. Like the plastic atomic structure models you'd find in a science lab.